KUONI Destination Management (KDM) and Gullivers Travel Associates (GTA) have recently concluded two seminars that helped travel consultants in Vietnam take advantage of the country’s booming MICE business.
Some 200 leading consultants attended the seminars – more than double the number expected – in Ho Chi Minh City (April 19) and Hanoi (April 20). KDM and GTA drew their experience in planning on average 150 incentive trips a month to offer tips on how best to sell MICE travel. They shared examples of tailor-made itineraries created for previous clients to Asian destinations and popular European capitals that are accessible by direct flights from Ho Chi Minh City, such as Paris, Amsterdam, London and Frankfurt.
Participants were given a MICE brochure and a DVD of past incentives trips.
Fiona Rodel, KDM general manager group sales, Thailand & Vietnam, said: “Seminars like this are a great way to demonstrate what we are all about. And this is only the start of the relationships we want to build. It’s fantastic that so many Vietnamese (consultants) attended to tell us about their needs and the particular issues and requests they receive. In return, I hope we have inspired them with the wide range of solutions we can offer and given them practical help that will see their businesses grow.”
Phan Thanh Lam, director of Vietravel, Vietnam’s largest travel company, hopes to extend the training module to his entire sales force to sharpen their incentive expertise.
The two seminars marked the start of a comprehensive MICE training programme that will be conducted in Vietnam over the coming year. KDM and GTA will return to the country in August, offering training focused on Russia and the UAE.
A few vacancies remain on the August seminars, and interested consultants can enquire with Jamie.Ferrer@hk.kuoni.com.
