New Gyeongnam CVB accelerates promotions drive with fresh events

GYEONGNAM Convention & Visitors Bureau (GNCVB), which was established in 2012, has stepped up efforts to brandish the South Korean province’s industry-hub status and scenic landscapes to attract more visitors from Asia-Pacific.

“Japan, China and Singapore are the top source markets of MICE visitors to Gyeongnam,” said Hyuna Han, GNCVB marketing manager, who revealed that the bureau will focus its marketing efforts primarily on Asian countries for now.

“We offer technical tours – Gyeongnam is the production base of leading companies such as LG, Samsung and Chevrolet – and ocean sightseeing programmes to lure MICE visitors,” added Han.

Besides participating in PATA Travel Mart 2013 for the first time this year, the CVB will also head to IT&CMA, AIME and IMEX, Han revealed. The bureau will also conduct roadshows with Korea Tourism Organization in Singapore and Malaysia in November and December this year.

In addition, the province will host the inaugural GyeongNam Tourism Fair at Changwon Exhibition Convention Center from November 22-24. The 2013 Visit Busan-Ulsan-Gyeongnam Year was launched in February to promote South Korea’s major port cities as well.

Furthermore, Gyeongnam’s MICE inventory received a boost this year when the 136m Changwon Solar Tower debuted in March. Set by the coast in Changwon, the capital city of Gyeongnam, the venue features a 300-pax conference room and an outdoor plaza that can accommodate up to 1,000 pax, plus a 120m-high observatory with views of the ocean.

In June, Geoje Daemyung Resort opened its doors on Geoje, the largest island in Gyeongnam, featuring 516 rooms, eight convention rooms and the Ocean Bay water park.

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