BUSINESS event organisers and delegates can now look forward to VIP treatment with the new Singapore MICE Advantage Programme (SMAP).
The joint collaboration between the Changi Airport Group, Singapore Airlines (SIA) and Singapore Exhibition & Convention Bureau seeks to enhance the overall event and destination experience by offering perks such as preferential airfares with SIA, additional baggage of 10kg for each delegate and complimentary Changi Airport shopping vouchers of S$20 (US$16) each.
Event organisers can enjoy assistance in securing exclusive event venues, pre-event marketing support, discounts on advertising space within Changi Airport and complimentary advertising space on SIA’s publications and/or KrisWorld channels, among many other benefits.
Jeannie Lim, executive director of exhibitions & conferences and conventions & meetings, Singapore Tourism Board, said: “The premise of this programme is that the delegate experience of Singapore can begin even before the usual welcome reception.
“Singapore already has well-differentiated and innovative offerings that amplify the overall MICE experience. Through SMAP, we can also leverage the strengths of Singapore’s internationally acclaimed airline and airport.”
Noting that the airline is “an integral part of the entire event experience” for MICE travellers, Sheldon Hee, vice president marketing communications and development of SIA, said: “MICE customers can enjoy a host of privileges with the Boarding Pass Privileges programme whereas organisers can tap into a package of customised benefits to ensure a great experience for their clients.”
Applications for SMAP will be accepted from now till December 31, 2016, and all events must be held in Singapore by December 31, 2017. Each application will be evaluated individually.
