A memorable shopping experience has been ordered for 1,700 top achievers, and the team at La Roca Village knows exactly how to execute a luxurious welcome, writes Karen Yue
La Roca Village in Barcelona, part of the collection of Chic Outlet Shopping villages, welcomed 1,700 Indonesian incentive winners in May 2013.
For smoother logistics, the event organiser, Panorama Leisure France, arranged for the massive group to visit La Roca Village on two different days, with 850 delegates flocking to the luxury shopping paradise each day. A staggered arrival was arranged each day, which saw coaches arriving within a few minutes of each other.
Although it was business as usual for La Roca Village on those mornings, a special welcome was arranged for the delegates.
Four top VIPs from Prudential Indonesia, including its president, received a personal welcome by members of Chic Outlet Shopping’s tourism and retail teams.
A welcome banner was also provided.
La Roca Village then distributed welcome bags, personalised with the insurance giant’s striking corporate colours and logo, to all 1,700 delegates. These goody bags contained a VIP card that granted holders a 10 per cent discount off their purchases.
These came on top of a Welcome Pack that was delivered to the hotel room of 40 special guests prior to the day of their visit to the shopping destination. These gift packs contained a welcome letter from La Roca Village and a small leather bag from GOES-Guy Laroche Furs.
Four hostesses – one at every entrance of La Roca Village – were on hand to greet the delegates in English and Bahasa Indonesia and to assist with enquiries.
And all that was just the beginning.
Several branded boutiques arranged for special hospitality for all visiting top achievers. Refreshments in the form of champagne, juices, water, pastries, sweets and chocolates were served to all delegates, in addition to gifts with purchases and further price reductions.
As it was business as usual for these boutiques, other shoppers were also treated to these surprise perks, said a spokesperson from La Roca Village.
“Some boutiques presented small gifts to the incentive delegates who were identifiable by their welcome bags,” added the spokesperson.
The spokesperson pointed out that La Roca Village is no stranger to hosting high-level incentive groups, and had welcomed 1,360 Indonesian guests in organised groups in 2012. Some 824 of these guests were top achievers participating in incentive programmes.
The same level of hospitality was extended to all visiting incentive groups.
Following Chic Outlet Shopping’s success with hosting corporate groups, the company launched in September last year a dedicated group and events strategy to appeal to the MICE market.
Organiser
Panorama Leisure France
Client
Prudential Indonesia
Venue
La Roca Village
Dates
Early May, 2013
No. of participants
1,700
Objective
To provide a luxurious shopping experience for top achievers of Prudential Indonesia as part of a broad incentive programme
Challenges
A personalised welcome was required, as La Roca Village was opened to members of the public at the time of the incentive delegates’ visit
