DIRECT selling company Nu Skin has confirmed Sydney for its 2016 incentive, which is expected to inject A$50 million (US$39.3 million) into the New South Wales (NSW) economy, making it one of the largest incentive wins to hit Australian shores.
“It’s a milestone in the making,” said Lyn Lewis-Smith, CEO of Business Events Sydney’s (BESydney). “Sydney shines as a strategically important destination for Asian corporates looking to reward, motivate and inspire their top sales people. The city is a firm favourite for Asian companies, and this win is testament to this.”
The incentive will see Nu Skin’s qualifying sales people travel to Sydney for an exceptional five-day programme in April 2016. Delegates are expected to travel from China, Taiwan, Hong Kong and Macau.
The Nu Skin Greater China Success Trip bid involved the commitment and collaborative efforts of ‘Team Australia’ – BESydney, Destination NSW, Tourism Australia, Sydney Harbour Foreshore Authority and Sydney Airport Corporation worked together to secure this substantial piece of business.
Destination NSW’s CEO Sandra Chipchase said China was the number one inbound market for NSW and supporting BESydney’s efforts to win incentive groups from China was a central platform of Destination NSW’s China Tourism strategy.
“The NSW government aims to double overnight visitor expenditure by 2020 and events such as Nu Skin are central to delivering that result. Destination NSW was delighted to make a major commitment to Sydney’s bid to secure this record-breaking event for NSW.”
Tourism Australian managing director, John O’Sullivan, said: “Our team in China regularly supports bids such as the Nu Skin Greater China Incentive Programme 2016. Australia’s credentials for hosting large-scale events such as this are strong – and the fact that Nu Skin has chosen Australia for their upcoming event adds to this reputation. We look forward to continuing our partnership with BESydney to support this important incentive programme.”
“The business events we secure for Australia are major drivers of both the visitor and knowledge economies, and a magnet for global talent,” said Lewis-Smith. “We bid competitively to secure international conferences and meetings that bring the world’s best and brightest to Sydney to connect, collaborate and innovate.
“We currently have a number of Asian events worth a total A$87.3 million secured for Sydney and NSW from now until 2016,” she added.
In the last three years, 91 events from Asia have been held in NSW, contributing A$164.5 million to the economy. Last financial year, events delivered from Asia accounted for 40 per cent of BESydney’s overall number of events. Of these, one third was from China.
