Singex Holdings takes regional expansion into China

SingEx Holdings has acquired a majority stake in Worldex, a reputable event organiser and event business solutions provider in Guangzhou, China from one of the world’s largest trade fair organisers, Fiera Milano.

The new subsidiary, Worldex-SingEx (Guangzhou), is in line with SingEx’s ongoing plans for regional expansion into the major markets of South-east Asia, India and China.

SingEx will harness its international networks and partnerships to grow the Worldex-SingEx portfolio of imported food tradeshows in China, under the Food Hospitality World China (FHW) trade event brand, in collaboration with food importers association, trade councils, logistics and ecommerce companies. FHW is a leading B2B marketplace designed to educate players on food variety, quality and safety demands of the Chinese market and facilitate business tie-ups between buyers from China and sellers from around the world.

At the same time, Worldex-SingEx has begun efforts to advance the Belt-Road Initiative (BRI) through working closely with China Council for the Promotion of International Trade (CCPIT) and selected provincial governments on multi-sector and themed tradeshows that focus on China’s exportable products and services. These events will be held in key Asian markets identified under the BRI, such as India, Sri Lanka and Thailand.

Worldex-SingEx will also develop China-based editions of SingEx’s core portfolio of new-to-market events such as IoT Asia, Last Mile Fulfilment Asia as well as innovate new marquee event concepts relevant to China’s market.

Read more about Singex Holdings’ forward plans following this acquisition in the next issue of TTGmice.

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