Ibtm events, part of Reed Travel Exhibitions, has announced that it is merging ibtm latin america and ibtm america to create ibtm americas.
The first ibtm americas will take place in Mexico City from September 5-6, 2018. This allows ibtm americas to capitalise on the growing success of ibtm latin america and the rapid development of the market in that region, while allowing for growth in the North America market.
ibtm combines shows
The expanded show will see an increase of 800 per cent in hosted buyers from North America. Currently ibtm latin america attracts 12 per cent of its exhibiting companies from North America, but the show has been growing year-on-year. In 2016, the event had a 100 per cent increase in exhibitors; with the event set to grow by over 40 per cent in 2017.
