Dorsett Kuala Lumpur has forecasted a five per cent year-on-year growth for its corporate meetings segment, and a 10 per cent year-on-year growth in FITs for the present financial year ending March 2018.
This prediction comes off the back of the property’s three-year renovation. The RM40 million (US$9.3 million) refurbishment saw the transformation of the hotel’s meeting spaces, 322 guestrooms and all-day dining restaurant.
Dorsett Kuala Lumpur’s meeting spaces have been transformed
Adele Ang, the hotel’s general manager, revealed that the ballroom and four meeting rooms are now bathed in natural daylight, and feature built-in LCD projectors and motorised screens. A centralised coffee break area has been added on level two, where all meeting spaces are located.
Meanwhile, all-day restaurant Checkers Café has been made more expansive and airy, while the buffet counters now feature live cooking stations.
Ang told TTGmice: “Our offerings will appeal to corporate clients and meeting planners looking for good value, service and location. But challenges exist. Among them will be to win back corporate clients which we had lost during the three-year period of renovations which commenced in June 2014.”
Her strategies to grow the corporate meetings segment – which currently contribute half of the business mix – include strengthening the sales team with new personnel experienced in corporate sales; introducing twice monthly networking events for existing corporate clients and potential new clients called Dorsett Hour; and improving Internet connectivity to 80mbps by end-August.