In July 2018, chefs from 105 countries will convene in Kulala Lumpur for the Worldchefs Congress & Expo 2018 to address food trends and share thoughts on food culture from around the world.
Organised by the World Association of Chefs’ Societies (Worldchefs), the four-day event, themed Asia on a Plate, will begin on July 11. It is expected to attract over 1,000 attendees and generate an estimated RM11 million (US$2.6 million) in economic impact.
Worldchefs Congress & Expo will head to KL in 2018
Speaking at a press conference, Zulkefli Sharif, CEO of Malaysia Convention and Exhibition Bureau (MyCEB), described the congress as the ideal platform for Malaysia to further showcase its unique cuisine influences and expertise to the world.
He added: “Worldchefs Congress & Expo perfectly highlights Malaysia’s exceptional appeal as a global food destination. We hope our local chefs will take this enticing opportunity to network with like-minded industry players, gain insights and ideas on the latest food technology and trends, as well as share best practices with their counterparts from all over the world.”
Previously held in European and Nordic countries, Malaysia is the second country in South-east Asia to host this congress. It was last in this region in 1990, in Singapore where some 700 delegates were in attendance.
The congress bid placed by MyCEB and local organiser Professional Culinaire Association was announced to be a successful one at the 2014 Worldchefs Congress in Stavanger, Norway.