Sarawak Convention Bureau (SCB) has partnered with Qatar Airways – as part of the Redefining Global Tribes campaign – to grow inbound business travel and international events to the state.
“A huge campaign about global tribes needs a global airline in tow to create the significance needed to tell the world Sarawak is serious about growing inbound business travel and hosting business events of an international caliber,” said Amelia Roziman, SCB’s chief operating officer in a statement.
She added that the partnership would help generate more opportunities for decision makers to consider Sarawak for their next business destination.
“We are fortunate that we can leverage on Qatar Airways’s extensive network as we gathered our global communities last weekend from around Malaysia and the region,” she added, in reference to the Redefining Global Tribes Familiarisation Trip that took place from August 17-20.
Roziman concluded: “As SCB enters its 11th year of operations, our positioning to brand Sarawak internationally will be more aggressive than ever, as we advance into the next decade of business events.”
As part of its initiative to support the campaign, the airline gave away a return flight ticket from Kuala Lumpur to London to one winner during the business forum as well.
