On September 14, the Malaysian Society of Association Executives (MSAE) was officially launched during the Malaysia Association neXt (MyNext) 2017 conference in Kuala Lumpur.
Headed by Zaliha Omar, MSAE’s mission is to advance the stature and professionalism of associations in Malaysia through advocacy, education and advisory services.
Zaliha said in a statement: “Among our objectives are to promote the profession of association management, to accord networking platform for our members, and to conduct educational and training courses to uplift our members’ knowledge, skills and standards.”
She also urged fellow association members to become MSAE members, so as to connect with other like-minded professionals in the industry.
Malaysia Convention & Exhibition Bureau CEO, Zulkefli Sharif, expressed his support, saying that the establishment of MSAE “complements our efforts in positioning Malaysia as Asia’s business events hub”.
On the setting up of MSAE, regional director Asia Pacific, International Congress and Convention Association (ICCA), Noor Ahmad Hamid commented: “The initiatives to set up the MSAE are indeed a significant move for Malaysia to capitalise on the power of association. More importantly, it represents a platform where local association leaders and executives can exchange knowledge and know-how to build efficient and sustainable associations. ”
The MyNext 2017 conference which saw the presence of 124 local association experts and thought leaders, was jointly hosted by Malaysia Convention & Exhibition Bureau and MSAE.
