CWT Meetings & Events appoints China GM

CWT Meetings & Events, Carlson Wagonlit Travel’s meeting & events division, has appointed Sam Li as general manager for China. He will report to Cindy Fisher, senior vice president and global head of CWT Meetings & Events.

Sam Li heads CWT Meetings & Events China

Based in Beijing, Li will lead a team of meetings and events (M&E) specialists across CWT’s five offices in China. He will be responsible for growing CWT Meetings & Events’ business in this market, and creating highly participative, digital and data-driven M&E experiences for clients.

Li is a seasoned industry veteran with over 17 years of experience. Most recently, he was general manager and assistant president at one of China’s largest travel companies, where he spent 10 years growing their outbound tourism business and expanding their meetings, incentives, conferences and exhibitions operations.


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