Penang’s business events brought about an estimated economy impact of one billion ringgit (US$256 million) in 2017, as revealed by Penang Convention & Exhibition Bureau’s 2017 business events industry review.
The 2017 Review was launched by the chief minister of Penang Lim Guan Eng, who further shared that Penang hosted a total of 2,511 events, with 267,518 participants. This also translated to RM1.4 million for room costs, and an accumulated 457,806 room nights.
“We have seen an increase from the 1,251 events held in 2016 to 2,511 events in 2017. Besides that, PCEB supported 94 international and national events in 2017, an increase from 37 events supported in 2016,” shared PCEB CEO Ashwin Gunasekeran.
The 2017 Review is a result of the year-long data collection initiative by PCEB to document the success of Penang’s Business Events industry. The in-depth review provides statistics and comparisons of all the sectors and markets that contribute to the business events industry in Penang. The review also showcases PCEB’s initiatives and achievements throughout 2017.
It also contains a summary of PCEB’s activities and events organised during that year. The PCEB annual review gives the Business Events industry partners an insight into the segments and markets of Penang that were available, and which areas had potential for growth.
To download the 2017 Review, please visit https://www.pceb.my/corporate-overview.php.