Thailand Convention and Exhibition Bureau’s (TCEB) latest China roadshow swept into Shenzhen last week, drawing the attendance of 71 senior executives from 52 MICE travel agencies.
The event at The Ritz Carlton Shenzhen allowed TCEB to highlight new business events developments in Thailand as well as the bureau’s new campaign, Meet by Design.
Representatives from the Kingdom included 24 industry and strategic partners.
Nooch Homrossukhon, TCEB director of meetings & incentives department, expects the Shenzhen roadshow to generate 40 business leads, with a value of 600 million baht (US$19.2 million) for the Thai economy.
