US-based Talley Management Group (TMG), a full-service association management company, and India-based DMC and Plan it! Meetings & Conferences India have jointly launched Vraata – Excellence in Association Management.
The two companies will work closely to enhance and expand association management services available to new or existing Indian associations and global organisations wishing to grow the Indian market.
“This partnership is one that will change the association management industry here in India,” said Anuj Wadhwa, chief operating officer of Plan it! and Vraata’s chief operating officer India.
“Sharing ideas and best practices from TMG with the local knowledge provided by Plan it! will allow both firms to provide all of their clients, regardless of where in the world they are, with the services and solutions they need to excel in India.”
On what Vraata’s first steps will be, Anuj said: “Our immediate plans include working with groups and individuals that have already shown interest in Vraata’s services. From there, we will continue to market our brand within the India sub-continent, North America and globally.”
He added that the goals set out for Vraata this year include branding recognition, engagement at key industry events both around the globe and domestically in India, as well as building Vraata’s client portfolio.
When asked why TMG chose India to extend its reach, Gregg H Talley, Vraata’s managing director USA, and TMG’s president and CEO, revealed to TTGmice that “two key points”.
“We are looking at the opportunities – not necessarily today, but where the opportunities are going to be in the future. India has the second largest population in the globe, a young educated workforce, a growing middle class and global corporate focus. These elements combined make for a perfect environment for associations delivering community building, continuing education, networking, professional development forums and business connections,” Talley elaborated.
Secondly, Talley pointed to the existing trust and respect between the two companies and that both “shared the same values and business ethics”, and that this was “invaluable”.
