KPMG is set to develop the first long-term business events strategy for the Northern Territory (NT) in Australia, where the NT government’s A$103 million (US$76 million) Turbocharging Tourism stimulus package includes A$2.33 million to support business event bids.
“Business events in the Territory deliver significant economic benefits and create local jobs – that’s why we are seriously targeting this area,” said minister for tourism and culture, Lauren Moss, in a statement.
“Securing just one additional 500-delegate business event for the Territory can deliver over A$2 million in incremental visitor spend; demonstrating the value of this sector.”
Moss added this is the first-ever long-term business events strategy for the state, and it will guide the development of NT’s business events sector through to 2030, and articulate a shared vision and framework for the sustainable economic growth of business events in the state.
KPMG will undertake a comprehensive industry consultation process and has partnered with business events specialist Michael Cannon to best realise and pinpoint opportunities and challenges for the NT business events industry and how to maximise its growth.
The report is expected to be delivered by October 2018.
