Global provider of innovative event management software solutions, etouches, has rebranded to Aventri.
In addition to the name change, Aventri’s new tagline “Connect Better” conveys the company’s mission to help meeting professionals better and more deeply connect with colleagues, attendees and customers.
“Our rebranding project was ignited by the desire to take our former name and branding to the next level of our successful growth via a more thorough and strategic understanding of what our brand stands for, our commitment to our customers, and how we can be truly differentiated as a company in a highly fragmented and competitive market,” said Chalva Tchkotoua, chief marketing officer of Aventri.
The name Aventri is a result of three ideas; avenue, events, and entry. The combination of these three elements results in an identity that forges a new path by transforming the event experience through products and people, in turn, create a new way to challenge the market.
The rebrand encompasses three pillars:
- Curation: Helping customers navigate the often overwhelming event management software (EMS) industry by curating custom solutions that address their specific needs.
- Navigation: Dedication to staying ahead of the innovation curve by helping clients chart a sure-footed path forward.
- Connection: Enable high-quality connections to drive ROI in every interaction.
Since 2008, etouches as assisted more than 25,000 event professionals with planning, executing and measuring their events. With four acquisitions in the past two years, Aventri’s growth-focused agenda includes organic growth and targeting complementary strategic acquisitions.
