Capsule hotels gains some ground with corporate travellers

Capsule hotel brand Cube has proven popular with groups of meeting and conference professionals, and this revelation comes just as the company opened its second property in Singapore’s Kampong Glam district within three conserved shophouses.

Sonia Anya Tay, co-founder and chief operating officer of Cube Boutique Capsule Hotels, observed that the new hotel has been drawing business groups that meet in the nearby Suntec Exhibition and Convention Centre. For instance, corporates make up some 10 to 15 per cent of the hotel’s guests.

Cube’s founders Sonia Anya Tay and Benedict Choa

Tay elaborated: “We attract a new breed of independent and IT-savvy business travellers who value comfort without sacrificing the essential features of business travel – powerful Wi-Fi, security, privacy, breakfast, clean bathrooms, 24/7 reception and housekeeping – at very affordable prices.”

Currently, the hotel is mainly distributed through OTA channels, and actively reaches out to be listed in international conferences and events directories in Singapore. Tay shared that the hotel is “also looking to expanding towards the SME corporate markets”.

Cube Boutique Capsule Hotel at Kampong Glam offers 56 capsule beds – a mix of singles and queens – in configurations of private group rooms and dormitories. Each dormitory consists of 18 capsule beds.

Each capsule moderates its own temperature and air-flow; is solidly insulated to reduce ambient noise; and is equipped with a universal electrical outlet, safe, vanity area, bedside light, garment space and a digital locker drawer.

Cube’s founders plan to open another capsule hotel in Chinatown with a family concept by this year-end, and the company also has overseas projects in the pipeline.

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