Capri by Fraser is debuting in Japan with an opening in the Ginza district of Tokyo.
In line with the brand’s design centricity and millennial focus, Frasers Hospitality has partnered Japanese architect Kengo Kuma – whose work includes the upcoming Tokyo 2020 Olympic National Stadium – for the development of the property.
According to a statement from Frasers Hospitality, Kuma will channel his vision of challenging traditional urban spaces towards reinventing the concept of a hotel lobby, which will include social spaces on the street level connected to the pool, bar and Spin & Play, the brand’s innovative launderette offering.
Another highlight of Kuma’s design will be an origami roof at the entrance which regulates light entering the building.
The 190-room Capri by Fraser, Ginza / Tokyo will also feature meeting and conference facilities, as well as model after the digital core offering of Capri by Fraser, China Square / Singapore, which serves as a testbed for brand experiences.
Since its launch in 2012, Capri by Fraser has grown to become Frasers Hospitality’s fastest-growing brand with 16 properties in 14 cities with over 3,500 rooms, owing to rising demand from millennial travellers.
Capri by Fraser, Ginza / Tokyo will join Fraser Suites Akasaka, which is due to open in 2020 and Fraser Residence Nankai, Osaka, which opened in 2010 as the hospitality company’s debuting property in the country.