Chengdu to host 1st World Food Tourism Conference

DISCOVERYMICE, an affiliate member of UNWTO (United Nations World Tourism Organization), has collaborated with Europe-Asia Global Link Exhibitions (EAGLE) to organise the 1st World Food Tourism Conference in Chengdu, China from September 5-6, 2018.

The conference will simultaneously be held with the Travel Trade Market 2018 (TTM).

The future of a sustainable food tourism development will be discussed

Themed Charting a Roadmap for Sustainable Development of Food Tourism Destinations in Asia Pacific, the conference seeks to identify the most critical building blocks of an enabling regional ecosystem. It will outline concrete, achievable and practical initiatives and actions that public, private and international stakeholders can undertake collaboratively to put these building blocks in place over a reasonable multi-year time frame.

The roadmap that will emerge from this conference will form the basis for wider discussion across the region and presented to the regional UNWTO Affiliate Members (Asia & the Pacific) for their consideration and endorsement.

It will explore and identify the emerging niche food cultures in the next decade, the policy impacts in developing and supporting food tourism which will engage with two of the biggest industries in the world – the agriculture industry and the food and beverage industry, the importance of UNESCO Creative Cities of Gastronomy inscription for food culture, traditions and heritage, as well as indigenous food for wellness and the innovative use of mobile applications and social media communications to promote food tourism.

Happening for the first time in Asia, the event will bring together about 100 high-level leaders and policy makers, professionals and experts, as well as academicians and media representatives to share ideas, knowledge and experiences and network.

Emanuele Guido, chairman of EAGLE, said: “Considering the strong growth of food tourism, our objective for the coming years is to grow this platform into one of the most important moments of food tourism in China and all (of the) Asia-Pacific region. We hope to be able to develop a sister event in other continents that connects the industry worldwide.”

The TTM tradeshow is organised by EAGLE and supported by the Chengdu Tourism Bureau. It is a B2B event that covers both inbound and outbound tourism sectors in China.

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