SCB deploys event technology at TriBE 2018, launches support alliance

Sarawak Convention Bureau’s (SCB) use of technology to further enhance delegate experience at business events was evident at the recent Business Events Tribal Meet (TriBE 2018), a homegrown conference to further develop the local meetings, incentives, conference and exhibition industry.

For instance, the delegate registration and check-in process deployed a facial recognition software technology by SCB’s official Event Technology and Solutions Provider Partner, Evenesis.

SCB brings technology into the business of business events

The use of facial scans slashed waiting time drastically, as much of the process was done ahead of the event. Prior to the conference, delegates were asked to upload photographs of themselves as part of the online registration process and these images were used as identification on the day of the event.

Evenesis’ CEO and founder, Yusno Yunos, said this was the first time the facial recognition technology was used in Malaysia. The software was earlier launched at AIME in Melbourne, Australia.

SCB also launched its first 360 Degree Interactive Virtual Reality (VR) Video at the event. This 2.5-minute-long VR video showed locations in Sarawak such as Kuching, Bintulu, Miri and Sibu, as well as the meeting facilities at Borneo Convention Centre Kuching, the only international convention centre in Kuching. This software was developed by the bid team, and it can be customised for event bids, revealed Jamie Wang, head of bids at SCB.

Amelia Roziman, chief operating officer at SCB, added that the VR use was not limited to event bids, as it will also be used at trade events the SCB participates in, at roadshows, or during marketing campaigns.

Also at TriBE 2018, the BESarawak Alliance (BESA) – a platform dedicated to strengthen ties between the bureau, ministries and their agencies, and the private sector – was launched. This platform will help to strengthen Sarawak’s position when bidding for regional and international business events, as well as help to develop Sarawak’s core industries.

Chief minister of Sarawak, Abang Johari Tun Openg has also appointed three Sarawak ministries and two agencies as BESA ambassadors. They are the Ministry of Welfare, Community Wellbeing, Women, Family and Childhood Development; Ministry of Tourism, Arts, Culture, Youth & Sports; Ministry of Modernisation of Agriculture, Native Land and Regional Development; Sarawak Multimedia Authority and Sarawak Centre for Performance Excellence.

Chew Chang Guan, general manager, government & industry relations at SCB said the immediate task of the bureau was to set up meetings with the three ministries and two agencies to discuss areas for further collaboration.

To date, the bureau has attracted a total of 30 business events, which are slated to be held in Sarawak over the next three years.

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