The Malaysia International Trade & Exhibition Centre (MITEC) has taken event engagement to the next level with the unveiling of its immersive Virtual Reality (VR) experience.
The VR-based app will bring MITEC’s venues to life with a 360-degree view, presented through a special headset device utilising the latest standalone VR, Oculus Go with improved visual clarity, comfort, quality audio and a built-in software. MITEC plans to use this technology at tradeshows, roadshows and sales calls.
The Oculus Go rises above the various competitors in the mobile VR category because for the first time, it allows both Android and iOS users run VR content as it does not need to be paired with either a mobile phone or be tethered to a PC.
The VR headset allows the entire 45,000m2 venue to be explored virtually and also provide users with an interactive navigation to get a feel for nearby attractions and amenities. For instance, meeting planners can expand the immersive experience to also discover Kuala Lumpur city.
Gunther Beissel, CEO of MITEC, concluded: “When it comes to planning events, organisers can view virtual experiences of exhibition halls and the venue’s capacity to get a life-like idea of their event at MITEC will be like.”
