The Kuala Lumpur Convention Centre (the Centre) has partnered with Marketing Challenges International (MCIntl) to grow its presence in the North American market.
MCIntl is a full-service global destination marketing firm based in New York City. They are a key marketing and sales partner connecting leading convention bureaus and convention centres to the North American meetings market.
The Centre’s general manager, Alan Pryor explained in a statement: “We are excited to be working closely with MCIntl’s Managing Partners Michel Couturier and Jacqueline Hewitt, as well as their team, to expand our in-market reach and optimise our client engagement with North America.
“We have been consistently investing in the North American market to secure meetings, conventions, and incentives and are confident MCIntl’s market expertise, industry insights, and reputation for success will greatly benefit these efforts.”
Pryor continued: “This tie up with MCIntl is another important step to gain first-hand business intelligence to help us better identify relevant North American industry platforms and forums to take our business development strategy to the next level.”