ACTE Global (Association of Corporate Travel Executives) is expanding its research capabilities, which contribute to the organisation’s educational content, with a stronger Research Business Unit that is led by a new research director.
Fitzgerald Draper assumed the position on November 1. A 16-year veteran in market research, Draper most recently served as research director for Child Care Aware of America. He has a diverse background executing all aspects of market research, including: identifying emerging issues; developing research options, white papers, surveys, focus groups and market research reports; and working with specialty vendors.
Draper will join ACTE’s team of industry-leading researchers to develop and implement the enhanced offerings of the organisation’s community-centred, focused, and driven research aimed at helping business travel professionals develop stronger, more successful and cost-effective programmes.
“Expanding and refining ACTE’s research capabilities, including bringing Fitzgerald on board, is essential to our long-term strategic plan,” said Leigh Bochicchio, president, ACTE Global. “Having dedicated research resources will allow us to improve our already-strong offerings through new methods of collecting data and new ways to share our insights.
ACTE Global has reported a significant expansion of its research projects in 2018 leading up to this announcement.
“ACTE exists to serve the corporate travel manager and, by extension, the business traveller, and research is a critical component of this mission,” said Greeley Koch, executive director, ACTE Global.
“Our strategic goal for 2019 is to build upon the success of our research programme to tackle even more complex and timely issues, including expanding our investigation into the topics that most impact our members and furthering our Instant Issue polls, which allow us to get an immediate pulse on breaking industry news.”
