EU Holidays expands Singapore office, sharpens MICE focus

EU Holidays’ new service centre at Suntec City

Travel agency EU Holidays has launched an expanded service centre in Suntec City Convention & Exhibition Centre, having relocated from Chinatown Point.

The new centre, named EU Travel Expo, is more than double the size of its previous centre. The 1,020m2 space comprises service counters each specialising in a destination region, MICE packages or cruise products; a private coffee and reading lounge; a conference room seating up to 100; a pre-tour briefing room with a capacity of 35 seats; as well as EU Holidays’ corporate office.

EU Holidays’ new service centre at Suntec City

The conference room is supported by Genting Cruise Lines, and the smaller briefing room is supported by Europamundo. These are used for pre-tour briefings, as well as events or training sessions.

“With the current major competition from online players, expanding as a traditional travel agency with this physical space is a very bold move,” expressed Ong Han Jie, managing director of EU Asia, the regional travel arm of EU Holidays.

The move was cemented after a series of client surveys conducted last year to “prove that we have a steady flow of regular customers”, explained Ong.

He confirmed that the move will also allow EU MICE to gain exposure and access to potential corporate clients in the area, whose banks are also situated nearby.

He added: “We’re coming here to a different league. Suntec sees more PMETs, so we must grow in our service level to match higher expectations of service. At Suntec, we should have enough space to grow our staff strength as well.”

The new centre affords both spaciousness and comfort, allowing staff to provide more personalised and intimate service to customers, said Ong.

“The MICE team usually deals with high-end and key personnel of big companies. With the lounge, we will be able to serve them in a closed-door room with sofa seats and WMF coffee, letting them feel like they are already taken care of before the tour,” he said.

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