Global travel management company Carlson Wagonlit Travel has announced the official adoption of CWT as its new name and identity.
The three-letter classification honours the company’s heritage and its digital leadership ambitions, and reflects its focused value proposition in corporate travel, CWT said in a press release.
Three of CWT’s four specialist services, CWT Energy Resources & Marine, CWT Meetings & Events and CWT Solutions Group are expected to benefit from the rebrand with new logos, while its global hotel distribution division, RoomIt by CWT, will only see minor changes in the colour palette.
“This identity change is the latest phase in our digital development plan to combine the power of technology and innovation with the expert know-how of our people,” said CWT’s president and CEO Kurt Ekert.
“There’s a romantic link with the Wagons-Lit era, and we are justifiably proud of our 150 year-heritage – however, today’s developments reinforce our intention to continue to lead our industry for the next century and a half.”
