MHR goes The Extra Millennium Mile to bring local experiences to MICE guests

Live Like a Local Survival Kit

Millennium Hotels and Resorts (MHR), has launched a new MICE campaign named The Extra Millennium Mile.

As part of the campaign, the group will bring “authentic local culture” into the meeting experience in each of its four key Singapore hotels; while hotels across its wider South-east Asia portfolio will feature even more personalised benefits.

“We have observed a rising demand from event planners for local experiences. Moreover, as Singapore celebrates its Bicentennial this year, we are committed to delivering memorable moments for our guests (while) celebrating our nation’s culture and heritage,” explained Tan Kian Seng, interim group CEO of Millennium & Copthorne Hotels.

Four of MHR’s participating Singapore hotels will feature in the campaign, starting first with Grand Copthorne Waterfront Hotel Singapore and Copthorne King’s Hotel; followed by Orchard Hotel Singapore and M Hotel Singapore later this year.

Themed Live Like a Local, Grand Copthorne Waterfront Hotel Singapore will welcome guests with a drink concocted using ingredients representative of multi-ethnic Singapore, and an in-room Live Like a Local Survival Kit comprising traditional snacks and sweets.

Over at Copthorne King’s Hotel, Peranakan Passion is the theme of the property’s corporate MICE campaign. Guests can expect Nyonya Kueh marking workshops, as well as little gifts like mini kay jars and traditional buah long long (a sour tropical fruit) drinks.

Later this year, delegates at Orchard Hotel Singapore will be able to toast to the world-famous Orchard shopping belt’s plantation past with contemporary spice-based welcome cocktails, and meet in the botanical-inspired interiors of its refreshed function spaces.

Finally, M Hotel Singapore will pay tribute to its iconic neighbourhood, allowing delegates to savour Singapore’s culinary past and present through a spread that starts from the 1960s and ends in today’s modern fusion flavours.

To top off The Extra Millennium Mile, all four Singapore properties, along with select South-east Asia properties, will offer meeting organisers who book within the campaign period an additional tactical offer – two complimentary benefits of their choice. Benefits include breakfast rolls on arrival, fresh smoothies for coffee break, or chef’s selection of upgraded meal options.

The Extra Millennium Mile offer is valid for new bookings confirmed between now until September 30, 2019, for stays until December 31, 2019 at participating Millennium Hotels & Resorts properties.

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