CLMV roadshow delivers record results for Thai MICE industry

The Thailand Convention and Exhibition Bureau (TCEB) has reported record results from its recent CLMV (Cambodia, Laos, Myanmar, and Vietnam) Road Show 2019.

The roadshow generated nearly 70 new leads, valued at approximately 400 million baht (US$12.5 million) in revenue from business events originating from Cambodia, Myanmar and Vietnam between January and March this year.

TCEB’s Nichapa Yoswee (fifth from right), and executives from TCEB and Myanmar’s MICE industry, at a Thailand MICE Road Show in Yangon, Myanmar

Nichapa Yoswee, TCEB’s senior vice president – business, said that the roadshows held have “exceeded our expectations in terms of leads”, but the real work begins now to convert those leads into business.

“We are pleased to see results from our Fly and Meet Double Bonus – Redefined and ASEAN+6 Visitor Privilege campaigns. The response from CLMV countries has been very gratifying and gives us something to build on,” she added.

In total, meeting and incentive leads from Cambodia totalled 13 groups with 1,681 participants from the beverage, pharmaceutical, insurance and direct selling industries, with an estimated revenue of 122 million baht. MI leads from Myanmar totalled six groups with 580 participants from medical and agricultural industries, valued at about 42 million baht in revenue. From Vietnam, MI leads totalled 28 groups with 2,810 participants from the pharmaceutical, medical, banking and media sectors, valued at an estimated 203 million baht in revenue.

For the exhibition sector, leads from Myanmar totalled seven groups, each with at least 10 trade visitors, with an estimated 5.5 million baht in revenue. They are signed up for business negotiations at international exhibitions organised in Thailand, in the medical and pharmaceutical, food processing and packaging, retails, logistics, sport and tourism industries. From Vietnam, leads totalled 15 groups with 250 participants for food and agriculture, construction, infrastructure, health and wellness, retails, lifestyle and automotive trade exhibitions, with an estimated revenue of 20 million baht.

The ASEAN+6 Visitor Privilege campaign targets business mission organisers including chambers of commerce, federations, trade associations, industrial publications and non-profit organisations seeking to enhance their member’s business opportunities through tradeshows. Members of these organisations will connect with the enterprises that enable their success in this segment by engaging in business meetings at Thailand’s tradeshows with the aid of TCEB subsidies and accommodation.

To qualify, delegations must have at least 10 persons hailing from the ASEAN+6 countries of Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Singapore, the Philippines, Vietnam, China, Hong Kong, Macau, Taiwan, Japan, South Korea, India, Australia and New Zealand. They must commit to three meetings per person, or a total of 30 meetings across the group.

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