The Gold Coast has been selected to host the Amway Taiwan 2019 Leadership Seminar in November, an incentive event that will bring over 950 distributors and company representatives to the destination.
Destination Gold Coast CEO Annaliese Battista said the event is expected to inject A$2.8 million (US$1.9 million) into the Gold Coast economy.
The Gold Coast was selected ahead of other international destinations bidding for the programme, including Canada, Hawaii and Tokyo.
The Leadership Seminar is designed as a reward to motivate distributors to achieve excellence and outstanding achievement in their business.
â€śWe are delighted to have secured this important incentive and offer our support to Amway Taiwan who will no doubt deliver an inspiring and motivating itinerary as part of their robust distributor reward programme,â€ť said Battista in a press statement.
â€śThe Gold Coast offers business event travellers exceptionally diverse tourism experiences and high-quality venues in an enviable globally-renowned destination.â€ť
Tourism Industry Development minister Kate Jones said securing another Amway business event was a coup for Queensland and would showcase the Gold Coastâ€™s best tourism offerings to some of Taiwanâ€™s best sales people.
â€śWinning the bid to secure a second Amway event for Queensland above other international competitors demonstrates the strength of our tourism offering and the importance of business events to Queenslandâ€™s tourism economy,â€ť she said.
The bid was a collaborative effort by Destination Gold Coast and Tourism Australia, and supported by the Business Events Bid Fund Program and Tourism and Events Queenslandâ€™s Business Events Acquisition and Leveraging Fund.
The Star Gold Coast will host the event.