The vibrancy of the countryâ€™s business tourism sector continues to flourish as the fifth Malaysia Business Events Week (MBEW) 2019 makes a strong statement with its theme â€śProgressive Momentumâ€ť.
Brought to you by MYCEB
Officiated by YB Tuan Muhammad Bakhtiar Wan Chik, Deputy Minister of Ministry of Tourism, Arts and Culture Malaysia (MOTAC), the flagship event of Malaysia Convention & Exhibition Bureau (MyCEB), MBEW 2019 recently took place on the 28 August at Shangri-la Hotel Kuala Lumpur and saw nearly 200 local and international delegates attending the event.
The event was also graced by the presence of YBhg. Datuk Isham Ishak, Secretary General of MOTAC as the panelist.
â€śThis year is special for us as MBEW is held in conjunction with the World Tourism Conference (WTC) 2019. The WTC 2019 is a signature event of Ministry of Tourism, Arts and Culture (MOTAC) where tourism will have an even bigger voice to amplify its importance for the country and its people,â€ť said Datuk Zulkefli Hj. Sharif, Chief Executive Officer of MyCEB.
He continued, â€śBusiness events is a major contributor to the country as a destination and its people in terms of economy. Last year, MyCEB together with our industry partners managed to secure 152 future events comprising of international conferences, incentive groups, association meetings, and trade exhibitions that will translate into an estimated economic impact of RM 1.58 billion and the arrival of 102,211 international delegates. It is an undeniable force to be reckoned withâ€ť.
The theme â€śProgressive Momentumâ€ť carries the significance of ensuring that Malaysia forges ahead progressively as Asiaâ€™s Business Events Hub. This momentum is powered by dynamic collaborations, the courage to constantly push limits and the constant need for every player to remind themselves that the industry professionalism bar must be continuously raised.
A line of business eventsâ€™ formidable speakers was part of the MBEW 2019 includes Jonathan Low, Global Speaker, Leadership Success Coach of Global Success Learning Academy Sdn Bhd; David Fotheringham and Mark Stanley, both representing their organisation, Asia Ability.
MBEW is held annually and is a strategic platform built for industry stakeholders to converge, communicate and debate issues that impact the future growth and sustainability of the business events industry.
Among the objective can be achieved by participating MBEW 2019 include custom designed programme featuring series of talks by the professional industry experts. This will enable participants to get exposed with variety points of view, ideas and trends concurrently create better collaboration and networking opportunities. Hence, this will improve individual self-development which leads to new ways of conducting more productive business and a great way to maximise your brand.
Moving towards sustainable event practices to reduce the usage of plastic and non-recyclable item, MBEW 2019 featured a new initiative with the introduction of its new hashtag campaign #mbeNOWASTAGE. As the initiative highlighted, participants are encouraged to bring their own water bottle throughout the day.