The new RuMa Hotel and Residences in Kuala Lumpur, Malaysia, is leveraging its membership with Leading Hotels of The World to gain greater visibility in the global MICE space and developing destination-specific experiences for corporate groups – both part of its strategy to attract more corporate meetings and incentives.
Director of sales and marketing, Janny Yeow, explained that the hotel collaborates with Leading Hotels of The World offices worldwide to participate in various business events campaigns, tradeshows and sales missions.
Other efforts include leveraging on the hotel’s strategic location (just across from the Kuala Lumpur Convention Centre); working with targeted PCOs; organising fam trips; extending its digital reach by investing in platforms such as Cvent; and investing in video advertising.
The 253-key property has placed regional markets such as Singapore, China, India and Hong Kong in its sights.
“Singapore is one of our key markets, as Kuala Lumpur is considered an affordable destination for many multinational corporations based there. We also work with Leading Hotels of the World to target potential luxury groups from India,” Yeow added.
To impress its corporate event clientele, the hotel creates activities that are unique to Kuala Lumpur, such as private local market excursions, cocktail-making sessions, and cooking workshops featuring Malaysian ingredients and dishes.
“Later this year, we will be introducing fully customisable offerings, with value adds that are personalised to the needs of each meeting planner,” revealed Yeow.
