Crowne Plaza brand unveils bold, new Plaza Workspace

Crowne Plaza Hotels & Resorts has revealed its new public space design – comprising a transformed lobby and public spaces called Plaza Workspace – at the Crowne Plaza Paris Republique in France.

Plaza Workspace is a new take on the traditional hotel lobby space, offering inspiring surroundings where hotel guests and locals can feel comfortable to do some work, enjoy a coffee over a business meeting or socialise with friends. Throughout the Plaza Workspace, there is an abundance of access to power, wireless phone chargers integrated in tables, and access to high-speed Wi-Fi, designed to answer the growing trend in flexible work and life preferences, and people’s desire to work from anywhere.

The modern, design-led spaces have been crafted to be suitable for solo work, team huddles or meetings with friends, as well as offering noise-reducing booths for more private meetings. The new designs also include a bookable-by-the-hour Studio which offers a more relaxed approach to meetings, moving away from the typical hotel boardroom.

Then newly-launched spaces are the future direction for the brand globally, and were designed in collaboration with design studio Conran + Partners.

Alongside the newly-designed spaces, the Crowne Plaza brand has developed a new food and drink offering that fits with the preferences of today’s travellers. The new menu now focuses on natural plant-based ingredients with dishes designed to be restorative and inspirational. Power up items, such as matcha, chia and kombucha will be offered at the start of the day, while sleep inducing components like Jersey Milk with valerian feature towards the end.

In addition, a new approach to guest service, entitled Dare to Connect, will also be rolled out. The Crowne Plaza partnership with The School of Life has ensured that hotel teams are equipped with emotional intelligence training so that whether staff are connecting with each other or with guests, it’s about ensuring the approach is mindful, intuitive and generous.

The completion of the Plaza Workspace at Crowne Plaza Paris – Republique is the latest milestone in the brand’s flagship strategy. Five other Crowne Plaza showcase hotels in the US, Europe and China will launch by early 2020. These include:

  • Crowne Plaza Atlanta Perimeter at Ravinia (reopened in April 2019)
  • Crowne Plaza Hamburg – City Alster (opening Autumn 2019)
  • Crowne Plaza Wuzhen (opening late 2019)
  • Crowne Plaza Shenzhen WECC (opening late 2019)
  • Crowne Plaza London – Heathrow (opening early 2020)

There are currently more than 500 hotel properties with the Crowne Plaza brand around the world that are already open, or in the pipeline.

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