Business groups seeking to inject something different into their events can head to the newly-opened Blue Tree Phuket in Thailand.
The first phase of the US$35 million, 22.7ha leisure and entertainment destination in the Cherngtalay district, opened in early September. It comprises a 17,000m2 lagoon, water park, variety of F&B and retail outlets, adventure park, kids planet, and an open-air arena.
While positioning itself mainly as a family destination, Blue Tree Phuket is also targeting corporates looking to add unique activities to their itineraries while visiting the island.
Its general manager Michael Ayling said: â€śThere are several hotels close by that are building conference centres. So for MICE business and groups, having an off-site attraction like this is very attractive.â€ť
Blue Tree Phuket is currently working with hotels on the island to drum up business, and so far the response has been positive. Said Ayling: â€śThe hotels we have talked to have been excited by this unique complex. It is a great addition.â€ť
The destination itself has several facilities that can cater to business groups, e.g. a dedicated event island on the lagoon which can cater for up to 80 pax. Various dining options, the Treehouse â€“ comprising a beach lounge, restaurant and bars spread across four floors â€“ and Phuketâ€™s largest open-air arena are also available for private hire. An 8,000m2 park area to the back of the lagoon can host marquees and festivals.
Ayling believes that these venues offer “flexibility” and “exciting options” for the MICE segment. Aside from these venues, the destination also offers a range of teambuilding events such as ziplining, a Ninja Warrior course, and paddle-boarding.
In the coming months, an arts and culture centre, Kidsâ€™ Planet and eco hub are slated to open. Plans for phases two and three have yet to be unveiled.