Beyond Asia: Hertz Europe; Boston Convention and Exhibition Center; and Expo 2020 Dubai

TTGmice's weekly round-up of MICE developments outside of Asia-Pacific.

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Drive down France’s roads while on a sensorial road trip with Hertz

Hertz wheels out Voyage à la Française tours in France
Hertz Europe, part of Hertz Global Holdings, has unveiled Voyage Ă  la Française self-driving tours in France, beginning with the Provence-Alpes-CĂ´te d’Azur itinerary.

The first itinerary, Provence-Alpes-CĂ´te d’Azur, follows the delicate scents of local perfumeries and the fields throughout the region. To introduce customers to the unique fragrances of Provence-Alpes-CĂ´te d’Azur, Hertz France is providing guests with a specially designed gift box from local perfumer Fragonard, containing lavender soap and perfume. Additionally, Voyage Ă  la Française renters will receive a travel guide highlighting where to discover the region’s best scents.

The Voyage à la Française series will offer customers five regional itineraries – one for each of the five senses – to discover the best of France. Each sensorial tour comes with the rental of a premium vehicle, such as an Alpine A110 sports car, or DS7 Crossback and DS3 Crossback premium SUVs. As part of the package, customers will have the option to have an additional driver added free of charge.

These tours can be adapted for small corporate groups such as incentives.

Hertz’s Voyage à la Française is currently available from the company’s branch at Nice Airport, with an expansion to more locations across the French Riviera this month. The service will be then be launched in the other four regions in France between the end of this year and summer 2020.

Boston Convention and Exhibition Center to be expanded
The Baker-Polito Administration has announced plans to pursue the expansion of the Boston Convention and Exhibition Center (BCEC) in South Boston, with the goal of consolidating the city’s major convention business in one location.

The plan calls for the sale of the Hynes Convention Center in Boston’s Back Bay neighbourhood, which will open up a parcel for redevelopment in the heart of the city. This move is part of a financing plan for BCEC’s expansion.

“Boston is a popular convention destination, and there has been market demand for larger, more flexible event space in recent years. Our plan will make Boston’s convention space more efficient and maximise new economic opportunities in both the Seaport and the Back Bay, benefiting the City of Boston and the Commonwealth,” said Massachusetts’ governor Charlie Baker. “

Fringe medical events happening during Expo 2020 Dubai
During the six-month-long Expo 2020, Dubai will also be hosting nine medical conferences and specialised events at the Dubai Exhibition Centre (DEC).

The nine events – expected to attract attendees from across the world – will run from October 20, 2020 until April 10, 2021, and will be organised by MCO, a Dubai-based medical conference and consumer events specialist.

Events scheduled to be held at DEC include a Virtual Reality, and Robotics Expo pediatric, orthopaedic and surgery conferences, as well as events focusing on cutting-edge technological advances such as artificial intelligence, 3D printing and wearable technology.

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