The Thailand Convention and Exhibition Bureau (TCEB) has partnered with the Thailand Incentive and Convention Association (TICA) and Association of Thai Travel Agents (ATTA) and unveiled a three-party initiative entitled M&I Redefine – M&I Market Champion.
The initiative aims to gain more market insights that will lead to better understanding of markets, which will in turn help win more business for the kingdom.
Each party will designate their representative to champion a specific market or market segments. For TICA and ATTA market champions, their roles include playing advisors to TCEB’s M&I department.
Together, they provide a sounding board on strategic direction, marketing plans, ideas, and initiatives while sharing market movements, key trends, and hot issues.
The team comprises 17 market champions. There are five TCEB market champions: one for Europe, China, Taiwan and Hong Kong; one for Latin America, South Africa, North America, Oceania, Russia & CIS, plus Japan & South Korea; one for India and CLMV (Cambodia, Laos, Myanmar and Vietnam); one for South-east Asia; and one for area-based segment, luxury segment, and sustainability practice of M&I groups.
There are nine TICA market champions: one for Europe; one for India, Latin America and South Africa; one for North America (USA and Canada); one for Oceania; one for South-east Asia; one for Japan and South Korea; one for area-based; one for luxury; and one for sustainability.
There are three ATTA market champions: one for China; one for Russia and CIS; and one for Taiwan and Hong Kong.
Nichapa Yoswee, TCEB’s senior vice president – business, said: “This dynamic new synergy is key for TCEB to designing marketing directions, strategies and campaigns for Thailand to attract more M&I groups from key source markets from all corners of the world.”
