Travel industry veteran Dane Cheng will take up the executive director mantle at Hong Kong Tourism Board (HKTB) from November 1, 2019, replacing previous chief Anthony Lau who stepped down from the role in end July.
HKTB chairman Pang Yiu-kai said that Cheng was chosen for the role because he had considerable experience of marketing and management in the tourism industry.
â€œI am very pleased to have Mr Cheng joining the HKTB at this moment in time when the tourism industry faces huge challenges. I am certain that Mr Cheng will lead the team to overcome the current difficulties. Later, when the time is right, he will join forces with the travel trade and other sectors to launch a far-reaching global promotion, attracting visitors from every continent back to Hong Kong and rebuilding Hong Kongâ€™s reputation as one of the worldâ€™s leading travel destinations,” he said.
With over 30 years of experience in the travel and tourism industry, Cheng has held senior positions in general management, marketing, communications and international affairs in various regions during his time with Cathay Pacific Airways. He was also the executive director of Hang Lung Properties from 2017 to 2019.