Global hotel solutions specialist, HRS, and Pan Pacific Hotels Group (PPHG) are extending their strategic partnership, enabling the Singapore-headquartered hospitality company to leverage an enhanced API (application programming interface) to bring enriched content to its target corporate travel market.
A HRS spokesperson told TTGmice that PPHG’s global growth has corresponded with HRSâ€™ growth In recent years.
“With more HRS corporate clients booking via the HRS portal or via partner online booking tools, PPHGâ€™s ability to deliver more up-to-date content â€“ targeted at a growing universe of business travellers and all via HRSâ€™ enhanced API â€“ holds promising potential for it to gain more incremental room night volume,” explained the spokesperson.
HRS’ continued and significant investments in its API technology allow PPHG to offer a greater variety of content â€“ such as rate flexibility, packages for business travellers, and more flexible distribution levers for different properties â€“ to the corporate audience.
“Furthermore, the enhanced API incurs lower distribution costs for PPHG versus legacy GDS models,” added the HRS spokesperson.
The extended partnership is said to create a win-win outcome for both, as PPHG expands its global footprint to offer properties across 29 key markets in Asia-Pacific, Europe and North America, and as HRS works to bring varied hotel content to more than 3,000 multinational corporations on their managed hotel programmes, including one-third of the Fortune 500.
FrĂ©dĂ©ric Dumoulin, senior vice president of HRS Asia Pacific, said in a press statement that hotels and corporations are increasingly seeking more automated, seamless processes that enhance distribution efficiencies.
“This ultimately helps make the travellerâ€™s journey easier. Forward-thinking hotel management companies like Pan Pacific know that building win-win partnerships such as this are vital to staying competitive,â€ť Dumoulin commented.
Cinn Tan, chief sales & marketing officer with PPHG remarked that the extended “partnership reinforces our ongoing goal to streamline vital processes to everyday hotel programme management”.
Tan also revealed that the hotel company will be “ramping up” its focus on front-end technology in the new year, with self check-in kiosks at its hotels and a mobile app currently in the works.