Hilton has named Julie Nestor as vice president, marketing & e-commerce in Asia Pacific (APAC).
In her new role, Nestor will drive the marketing and e-commerce strategy for the region, enticing new customers to Hilton’s portfolio of brands and driving growth in direct bookings.
Nestor was most recently the chief marketing officer for eBay Australia, where she was responsible for retaining eBay’s position as the top online marketplace in the country and launching eBay’s first paid membership program – eBay Plus.
She has also spent more than a decade at American Express, where she was responsible for launching the first Apple Pay service in Australia, establishing loyalty programmes with airline companies and upmarket retail brands, and developing tailor-made experience programmes for cardmembers.
