PCMA has announced two partnerships, one with Corporate Event Marketing Association (CEMA), and the other with Business Events Sarawak (BESarawak), both of which aim to educate, as well as encourage networking and knowledge-sharing.
The strategic alliance with CEMA, which started on January 1, 2020, will see cross-promotion and collaboration through educational initiatives to help increase brand presence and membership.
For instance, CEMA will co-develop education at each of PCMA’s four events: Convening Leaders, EduCon, European Influencers Summit and Asia Pacific Annual Conference. In return, PCMA will deliver education at the annual CEMA Summit and during CEMA Study Tours. In addition, both organisations will also collaborate on webinars and other services.
“CEMA and PCMA share a vision for the advancement of event marketing as a vital element in the marketing stack, and each brand offers unique and complementary qualities and services to help event professionals learn and grow,” said CEMA’s president and CEO, Kimberley Gishler, in a statement. “We look forward to collaborating on new and exciting research and educational programming, as well as expanding access to professional networking, knowledge-sharing and rich event experiences to both PCMA and CEMA members.”
In addition to the CEMA alliance, PCMA has also signed a Memorandum of Understanding (MoU) with BESarawak to provide education, business development opportunities and increase awareness of the transformative power of business events.
Effective immediately through December 31, 2022, the MoU calls for business events training and education to help showcase Sarawak’s unique value proposition to international associations and corporate markets, in addition to developing the local meetings industry.
To kick things off, BESarawak hosted a gathering of business events strategists, industry leaders and government officials from Asia-Pacific at PCMA’s Convening Leaders event this week to network with some of the world’s most prominent figures in the industry and discuss current growth strategies and disruptors.
“Sarawak has already begun its quest to position business events as economic and community game-changers in the region through the Legacy Impact Programme,” said Abdul Karim Rahman Hamzah, Sarawak’s Minister of Tourism, Arts and Culture and Minister of Youth and Sports. “The programme is focused on four pillars of legacies which are Advancing the Field, Community Benefits, Economic Outcome and Public Policy; driven by 27 drivers.”
