The Kuala Lumpur Convention Centre (the Centre) is working to build on its long-standing connections and relationships with Australia to attract more Australia-based events to Malaysia this year.
This comes on the back of Australian Government’s recent announcement of Malaysia as its Focus Country for the year, which also coincides with the Malaysian Government’s Visit Malaysia Year 2020.
The Australian High Commission Malaysia will be working with partners and sponsors in coming months to develop events and activities and networking throughout the year, in areas such as culture and arts, science, technology, engineering, and mathematics (STEM), business and commercial ties, food, media, gender issues, and beyond.
The Centre has hosted over 57 Australia-based events to-date, such as the 5th International Secondary Lead Conference 2017, 17th Asian Battery Conference 2017, Esri Malaysia User Conference 2017, and Australian & New Zealand College of Anaesthetists Annual Scientific Meeting 2019.
Alan Pryor, general manager at the Centre, shared: “The Centre will continue to work closely with the ASM Global family… to share knowledge, best practice models and joint promotional activities to help us expand our footprint in the Australian market.”
Recently, the Centre exhibited at the Asia Pacific Incentives Meetings Event and had over 35 pre-scheduled appointments over two days with industry professionals from all over the globe. Pryor said: “This is a clear indication that there is a positive interest and demand for Malaysia.”
Besides Australia, Pryor revealed the Centre is also focusing on regional markets and creating market-specific flexible and value-add product offerings to cater to the requirements of each individual market. As such, it’ll continue its participation at major business events tradeshows, as well as industry and client forums to deepen business relations.
