Japan National Tourism Organization (JNTO) has appointed Hatsume Nagai as executive director for the Singapore market, effective April 1, 2020.
In her new role, she will be responsible for leading the development and implementation of strategies to promote Japan as a preferred destination among Singaporean leisure and MICE travellers.
Nagai joins JNTO at a time when the global tourism industry is undergoing its biggest crisis yet due to the coronavirus pandemic, and she will be helming the organisation’s recovery efforts for when travel resumes.
Furthermore, Nagai said that the NTO will also be strengthening promotional efforts such that the Singapore market will prioritise Japan as their first travel destination when the situation improves.
