Indonesiaâ€™s Ministry of Tourism and Creative Economy has rolled out a virtual events short course programme, designed to aid trade members in upgrading their professional knowledge, during the Covid-19 pandemic.
In partnership with the Australian Marketing Institue, there will be two learning courses that span three weeks starting from May 1. Topics include marketing and virtual event management for 100 participants.
During the course, participants will also be challenged by creating virtual event idea proposals. The best six proposals will then receive support from the ministry to hold their virtual event.
Each proposal will be assessed based on creativity and the level of absorption of the workforce event, where the target for each selected event is to absorb 20 workers.
Rizki Handayani, deputy of tourism products and events at the Tourism and Creative Economy Board explained that the virtual event programme is one of the stimuli to help Indonesian event workers upskill during this downtime.
Rizki elaborated: “We are willing to help event organisers, and want to collaborate with industry players. We need to work together from now on, and start thinking about recovering from the impact of Covid-19.â€ť
Tiara Hasibuan, project manager at Damia Convex, applauded the ministryâ€™s initiative was timely and opined that technology and online solutions were going to be the new normal after Covid-19.
“Investing in digital or hybrid events will fuel our development even when the industry recovers. It will be a new opportunity because there is an immediate need for it,” she said.
To ensure the initiative will benefit even more industry players, Tiara put forth a suggestion to the ministry to create specific digital short courses, such as how to create an attractive virtual event, or how to become a reliable webinar operator. The ministry can also look at topics for designers, to help them design and visualise te real world in 3D or 4D animations.
However, for Firda Yahya, account director at Dyandra Communications, the programme does not seem as interesting because there are no experts from Indonesia in the speakersâ€™ line-up.
â€śAlthough the material provided will help to increase knowledge, the ministry should have included experts from Indonesia as one of its speakers, as they can provide input on what is suitable for the (Indonesian) market,â€ť noted Firda.
This is because she feels that event companies require insights about the local market conditions before they decide to shift to hybrid events.