Pico Far East Holdings has formed a strategic alliance with China Mobile’s Migu Video Technology (a wholly-owned subsidiary of China Mobile’s Migu Culture), in response to the rapid growth in the online virtual events and exhibitions trend.
The alliance aims to create online virtual events and exhibitions and other innovative platforms, by joining Pico+’s expertise in exhibitions and event marketing, with Migu’s focus in content production and immersive experiences.
The partnership will cover three spectrums:
- Online and virtual exhibitions and platforms
Leveraging platforms like China Mobile’s Global Virtual · Reality Conference, Pico+ and Migu will organise themed exhibitions and industry summits and launch new exhibition formats such as cloud-based forums, exhibitions, signing ceremonies and trading. The alliance will also create an “online VR virtual exhibition centre” for China Mobile’s “Cloud VR” service, creating a social feast in the VR world.
2. VR content channels on mobile phones, TVs and VR headsets
Pico+’s 360-degree virtual exhibitions and virtual conference experiences will be powered by Migu’s capabilities in video content distribution across three major channels – mobile phones, TVs and VR headsets. The alliance will create VR content channels and unique panoramic content for users, incorporating and operating features such as cloud exhibitions, cloud forums and more.
3. VR e-commerce and online new economy
The alliance will combine the expertise of Pico+ in 360-degree 3D VR display technology with Migu’s resources in e-commerce merchandising. This will ultimately help convert “footfall” from cloud exhibitions into online consumption. The resulting virtual commerce, or V-commerce, platforms tap the potential of new economy created by VR and online services.
