• ARTICLES

    Cover Story - Successes beyond the big cities

    Cover Story | April 2017

    The Third Preparatory Committee Meeting for Habitat III

    The Third Preparatory Committee Meeting for Habitat III was a United Nations event in Surabaya, hosted by the Ministry of Public Works and Housing Astri Diana.

    The Indonesian city was chosen because its mayor had expressed interest in doing so and had highlighted Surabaya’s successful urban planning experience.

    To support the event, which comprised a conference, meetings and an exhibition for 2,000 to 2,500 delegates, every inch of Grand City Convention & Exhibition Surabaya was used.

    “It was probably the biggest event the convention centre has hosted so far,” said the project manager with Pacto Convex.

    For a convention and exhibition centre located outside of the primary destination for buiness events, Grand City Convention & Exhibition Surabaya is massive, opined the project manager.

    The Exhibition Hall measures 4,100m2 and comes with an 880m2 pre-function area. The Convention Hall spans 3,320m2 and is joined by 10 meeting rooms. On the fourth floor sit the 1,800m2 Grand City Ballroom and a 3,000m2 column-free multifunction convention centre. These spaces are supported by VIP rooms and four business centres, each with small meeting rooms. – Mimi Hudoyo

    HOMEDEC Johor Bahru

    HOMEDEC Johor Bahru is one of the most popular B2C home decoration exhibitions in the state capital of Johor, Malaysia. Last July, the three-day event at Persada Johor International Convention Centre attracted 23,100 visitors from Johor Bahru and the surrounding areas.

    Vincent Lim, president of C.I.S Network, the show organiser, said the venue was chosen because of its capacity.

    “The exhibition occupied an area of 6,000m2 in gross space, catering to more than 400 booths. The convention centre is also in a good location, being in the heart of the city centre, which makes it very accessible to the public.” – S Puvaneswary

    SEMICON South-east Asia

    Held annually in Singapore, SEMICON South-east Asia shifted to the Subterranean Penang International Convention and Exhibition Centre (SPICE) Arena last year.

    Ng Kai Fai, president of SEMI Southeast Asia, explained: “The shift from Singapore to Penang was mainly fuelled by our strategic intention to revamp SEMI Singapore to SEMI Southeast Asia as we positioned the exhibition to represent a regional electronics supply chain. Penang’s strong development in the electronics and electrical engineering sector over the past five years and its location as the Silicon Valley of the east naturally made the choice easier.

    “SPICE Arena was chosen because it is the only venue in Penang large enough (for our show) which required a gross area of approximately 7,300m2.”

    The event suffered Wi-Fi instability and loss of visitor tracking due to too many entrances and exits. Despite that, Ng described the event as a success because of its relevant content and strong support from the Malaysian government. – S Puvaneswary

    Xi’an Silk Road International Tourism Expo

    The 3rd Xi’an Silk Road International Tourism Expo 2016 from August 26 to 28 turned away from the usual gateway cities in China in favour of Xi’an.

    Organiser CEMS’ group managing director, Edward Liu, said the city was chosen for its rich history as the capital of the ancient Western Han Dynasty.

    With the extravagant size of the exhibition – drawing 600 exhibitors, 4,000 trade visitors, 56,000 public visitors – Liu said the Xi’an Qujiang International Exhibition & Convention Center was chosen as it could accommodate all the exhibits, covering 28,000m2 of gross space.

    However, Liu added that the number of conference rooms in the venue was rather limited, which constrained the organisation of a large-scale convention. – Paige Lee Pei Qi

    MTA Hanoi

    MTA HANOI was organised at the International Centre for Exhibition (I.C.E), in the center of Hanoi, Vietnam.

    Explaning how the destination and venue benefitted them, Joey Tran, PR & conference executive of Vietnam Exhibitions Services said: “I.C.E is conveniently located in the city centre while Hanoi is an effective hub for manufacturing industries in Northern Vietnam and beyond.”

    However, she remarked that the venue’s infrastructure would limit future growth of the show. “The hall capacity is quite small compared to the growth and expansion of the show and it may be challenging if the show continues to grow steadily in the next editions,” she said. – Paige Lee Pei Qi

    MTA-hanoi

    Gem & Jewellery India International Exhibition

    The three-day Gem & Jewellery India International Exhibition (GJIIE) is South India’s largest international B2B jewellery show by MJDMA and UBM India. It held its 12th edition last year at the Chennai Trade Centre (CTC), a venue it has used since inception.

    UBM Asia, executive vice president, Michael Duck said CTC was chosen over other venues because of the absence of good alternatives in the area. “There are hotels but they are not sufficient for large-scale exhibitions like ours. In addition to the exhibition, side events like seminars and conferences were run simultaneously,” he said.

    But with CTC’s limited space, Duck is worried that show expansion in the future will be limited.

    Also, he expressed concerns over the “professionalism of venue management, stand contractors and freight forwarders as security is key for jewellery shows”. – Prudence Lui





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