7,000-strong Forever Living incentive sweeps into Singapore

GLOBAL wellness and beauty company, Forever Living, has brought 7,000 top distributors from 55 countries to Singapore for its annual Global Rally incentive this week.

Arriving between April 19 and 21, the delegates have so far participated in a dinner at the Gardens by the Bay, an all-expense-paid day trip to Sentosa that concluded with a beach party, and training sessions.

The highlight of the trip – the Global Rally Show at the Marina Bay Sands’ Sands Grand Ballroom – will take place from April 23 to 25.

Aidan O’Hare, executive vice president of marketing and Europe, Forever Living, told TTGmice e-Weekly the event could have welcomed more delegates if the venue was bigger.

“We were able to have 20,000 people over two days in London last year. We are only having 7,000 pax this year because there is no more room (in the ballroom). We are here to celebrate the Global Rally Show, so when all 7,000 seats are filled, there’s no reason for more to come,” explained O’Hare, adding that 99 per cent of delegates are accommodated in the integrated resort (IR) while the rest are placed at Four Seasons Hotel Singapore.

Despite the capacity constraints, O’Hare said Singapore was chosen because “it is one of the most important destinations in Asia” and Marina Bay Sands was selected as the main venue as the IR is “one of the most spectacular buildings in the world” that offers a combination of “luxury, space and great service”.

On choosing the right destination for an incentive, he remarked: “The destination enhances the experience… but sales will not grow any faster if our incentive goes to an exotic destination. However, we see a spike in sales in the local region because people are excited to attend the event. We saw more sales activity in Asia because the locals wanted to qualify and be here.”

Forever Living organises two incentives annually ¬– the Global Rally and the Eagle Manager Programme. The former draws up to 20,000 people while the latter sees 2,000 to 3,000 pax. They are planned six and three years in advance respectively, and rotate worldwide.

The last Forever Living incentive in Singapore was in 2009.

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