Asia exhibition industry maintains growth: UFI study

UFI’S 11th edition of The Trade Fair Industry in Asia has reported a 6.8 per cent growth in total net exhibition space sold in 2014, rising from 17,453,000m2 in 2013 to 18,641,750m2last year.

The study, conducted by Business Strategies Group (BSG), noted that more than 56 per cent of sold exhibition space was transacted in China and 11 per cent in Japan. Among the more than 2,100 trade fairs included in the study, over 600 were held in mainland China compared with 338 in Japan, Asia’s second largest market.

Above-average growth was registered in Asia’s larger exhibition markets – China was up by 7.4 per cent, India by 7.6 per cent, Taiwan by 8.8 per cent and South Korea by 8.2 per cent.

South-east Asian markets continued to do well 2014. Space sold in Indonesia increased by 9.2 per cent, the Philippines by 8.8 per cent, and Thailand by 8.6 per cent.

One of the region’s smallest exhibition markets, Macau, emerged the top performer last year, registering a growth in net space sold from 143,000m2 to 197,500m2.

BSG has forecasted regional growth this year for the Asian trade fair industry. It expects to see a 5.2 per cent year-on-year increment in net space sales. Strong performance in South-east Asia is predicted and China’s trade fair industry will remain resilient.

UFI managing director, Paul Woodward, said in a press statement: “Asia remains a critical region for those developing international trade fair businesses and many people in our industry will be encouraged to see the results of this important survey.”

UFI members are entitled to receive a four-page executive summary of the research and to purchase the full report at a substantial discount. For more information on this study, email asia@ufi.org.

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