Cairns and the Great Barrier Reef will be welcoming some 8,000 delegates from Amway for the 2019 Amway China Leadership Seminar.
The delegates will travel in waves of 1,000 for a trip lasting five days and four nights in April 2019. This will inject A$50 million (US$40 million) into the regional economy.
Amway will be the largest group incentive the region has ever hosted; Cairns Esplanade pictured
This will also be the sixth time in 15 years that Amway China has selected Australia to host this event. However, this is the first time they have chosen a regional destination.
Tourism Tropical North Queensland’s director of business and tourism events, Rosie Douglas, said the event would be the largest group incentive the Cairns and the Great Barrier Reef region has ever hosted.
She said: “Incentives are about offering unique aspirational activities to delegates and we will be delivering just that with a range of different itineraries to be offered each day.
“These itineraries will showcase our dual World Heritage areas, allowing delegates to experience the Great Barrier Reef and the Wet Tropics rainforest with their unique wildlife, as well as exotic tropical produce and the relaxed lifestyle of Cairns & Great Barrier Reef.”
Business Events Cairns & Great Barrier Reef led the Amway China bid with partners Tourism Australia, Tourism and Events Queensland, Cairns Regional Council and Cairns Airport.
Douglas shared: “We have been working on this bid for almost two years and its announcement comes on the back of a solid 12 months with Business Events Cairns & Great Barrier Reef doubling the number of business events secured in 2016-17 from 23 to 46.”
