Citadines adds Indonesia and Malaysia to its portfolio

THE Ascott has expanded its global network of Citadines serviced residences to Indonesia and Malaysia, with the opening of a property in Jakarta and Kuching.

With the 153-unit Citadines Rasuna Jakarta and the 215-unit Citadines Uplands Kuching, Ascott now has a total of 59 Citadines properties in operation across 31 cities in Asia-Pacific and Europe.

Citadines Rasuna Jakarta is located in the city’s central business district, putting guests within walking distance to embassies and office towers and in close proximity to retail and entertainment centres. It offers studio, one- and two-bedroom apartments that come with a fully-equipped kitchen, separate dining and living areas as well as modern amenities such as complimentary Internet access and home entertainment system.

Citadines Uplands Kuching also enjoys a prime location in Jalan Simpang Tiga, a hub for education and local federal government administration, and is a 15-minute drive from the Kuching International Airport, Borneo Convention Centre and Samajaya Free Industrial Zone. It offers a range of studios to two-bedroom units.

Chong Kee Hiong, Ascott CEO, said: “We have increasingly been getting requests from property owners for the brand, due to its popularity among savvy independent travellers. These travellers value urban living in prime locations and the flexibility to choose the services they require to personalise their stay experience. To cater to the demand, we will be opening 13 more Citadines in China, India, Indonesia, Malaysia, the Philippines and Germany by 2015.”

Alfred Ong, the company’s managing director for South-east Asia and Australia, said: “Citadines Rasuna Jakarta and Citadines Uplands Kuching complement our existing Ascott and Somerset serviced residences in Indonesia and Malaysia, allowing us to reach out to a wider segment of customers.

They also reinforce Ascott’s position as the largest international serviced residence owner-operator with 10 properties in each of these countries. This positions us for stronger growth in Indonesia and Malaysia, where demand for serviced residences continue to rise on the back of strong economic fundamentals and high foreign direct investments.”

Ascott will further its expansion in Indonesia and Malaysia with Ascott Kuningan Jakarta and Ascott Sentral Kuala Lumpur this year; Ascott Waterplace Surabaya and Somerset Kencana Jakarta in Indonesia, and Citadines D’Pulze Cyberjaya and Somerset Puteri Harbour Iskandar in Malaysia in 2014; Citadines Marvell Surabaya in Indonesia and Somerset Medini Iskandar in Malaysia in 2015; and Somerset Damansara Uptown Petaling Jaya in Malaysia 2016.

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