Club Med rewards MICE event referees

Club Med Finolhu on the island of Gasfinolhu, Maldives

Club Méditerranée (Club Med) Hong Kong has started a group referral programme for the Hong Kong market on July 5, aimed at rewarding those who recommend group bookings at Club Med properties that are eventually materialised.

The larger the materialised group, the better the referee reward.

Club Med Finolhu on the island of Gasfinolhu, Maldives

For instance, a recommendation that leads to a group of 50 to 99 delegates staying at a Club Med property will earn the referee two free nights for two guests in a Club Med resort in China. A group of more than 500 delegates will earn the referee a five-night stay in any Club Med property in China, Thailand, Indonesia, Malaysia, Japan, the Maldives and the French Alps.

Business development manager – MICE, Julien Hauss, told TTGmice that the programme has generated “a lot of interest” in the form of leads.

“The reward is very attractive. It’s not every day that you can earn a free all-inclusive stay for two in the Maldives, for just referring someone you know.”

The programme is expected to run until end-2017, but Hauss said it could be extended into 2018 should market feedback be good.

Hauss emphasised that Club Med is committed to serving business event groups.

He said: “We are opening new resorts in the region every year, all equipped with meeting facilities, as well as adapting existing resorts with new meeting facilities. Yet, the market is not yet fully aware that Club Med offers packages for corporate groups.

“Up to half of our MICE leads come from people who had enjoyed our resorts as FITs and then spreading the word within their (social and corporate network). Therefore, we have created this incentive to reward Club Med ambassadors.”

He added that the programme will help drive traffic to the Club Med MICE website which will be available in traditional Chinese in the coming weeks.

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