Gold Coast Tourism to connect with MICE buyers through new event

GOLD Coast Tourism Corporation will debut the annual This is Gold Coast Business Exchange in June, an initiative that will allow local meeting specialists to explore business avenues with more than 40 association and corporate event planners from Australia and South-east Asia.

The event programme is fully hosted and includes a combination of networking events, site inspections and one-on-one pre-scheduled appointments.

Gold Coast Tourism director of business events, Anna Case, said the event is the result of a collaborative city approach aiming to replicate the success of similar events held on a smaller scale last year.

“The Gold Coast continues to rival Australia’s capital cities as a more effective conference and incentive option. Last year the number of business events held on the Gold Coast increased by 28 per cent and we aim to keep these numbers growing.

“This is Gold Coast Business Exchange provides association and corporate meeting planners with the most cost-effective and efficient way to research and plan a Gold Coast event, at the same time demonstrating that our city has the infrastructure, range of product and the professional services to deliver exceptional events.

“The event will create new business opportunities, energising the business events sector on the Gold Coast and cementing the destination’s position as a world leading conference, exhibition, meetings and incentives destination.”

This is Gold Coast Business Exchange 2014 will be held from June 19 to 21, 2014 at the Gold Coast Convention and Exhibition Centre. A post-event familiarisation trip will follow from June 21 to 22.

Registration will open at AIME on February 18. Visit stand 1922 or email thisisgoldcoast@gctourism.com for more information.

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